About us
One industry. One discipline. Legal PPC.
Lawyer PPC Agency manages Google Ads exclusively for law firms. We focus on a single channel and a single industry because legal search is different: expensive clicks, high-stakes inquiries, regulated advertising, and success that is measured in retained clients — not traffic.
Where the work happens
We spend our days in search terms — because that’s where legal ad spend is protected or wasted.
One industry. One discipline.
We Don’t Run Ads for Everyone.We Run PPC for Lawyers.
A personal injury lawyer competing for accident cases faces a completely different advertising environment than an e-commerce store or local retailer. Legal PPC requires an understanding of practice areas, search intent, consultation qualification, geographic competition, and the cost of acquiring a case.
- 01
Legal advertising is our focus.
Every account strategy is developed for attorney and law firm advertising.
- 02
We optimize for relevant opportunities.
Campaigns should generate inquiries that align with the firm's practice areas, service locations, and intake criteria.
- 03
We look beyond clicks.
Effective reporting considers lead quality, consultation performance, and retained-client outcomes when available.
A systematic approach
Research.Launch.Refine.Repeat.
- 01
Account & Market Audit
Review existing campaigns, conversion tracking, keyword relevance, geographic demand, and overall advertising strategy.
- 02
PPC Strategy Development
Identify priority practice areas, campaign architecture, acquisition objectives, landing page needs, and measurement requirements.
- 03
Campaign Implementation
Build advertisements, organize keywords, configure targeting and bidding, implement negative keywords, and validate conversion tracking.
- 04
Launch & Initial Learning
Monitor early traffic relevance, conversion data, technical issues, and campaign behavior.
- 05
Ongoing Optimization
Use campaign results, search-term analysis, and available lead-quality feedback to guide decisions.
- 06
Performance Reporting
Explain the results, recommendations, and priorities in understandable business terms.
What we believe
The principles behind every account we manage
The firm should own its account and its data
We recommend that law firms own their Google Ads account, billing relationship, analytics, and conversion data, with agency access granted to us. Advertising history is an asset. It should stay with the firm regardless of who manages it.
Measure what matters to a law firm
Clicks and raw leads are easy to count and easy to inflate. We build measurement around qualified inquiries, consultations, and retained clients as far as the firm's intake systems allow — and we are clear about what can't be measured.
No guarantees we can't keep
Google Ads is an auction shaped by competition, budget, market, and the firm's own intake. We don't promise a number of leads, signed cases, profitability, or ad position. We promise a clear strategy, careful management, and honest reporting.
Confidentiality by design
Prospective clients share sensitive information. Our forms, tracking, and landing pages are designed to keep confidential case details out of advertising and analytics platforms.
Legal advertising has its own rules
Attorney advertising is regulated, and the rules vary by state. We write campaigns with those constraints in mind and expect ad copy and landing pages to be reviewed against the rules that apply to each firm.
Focus is a feature
What we deliberately don’t do
Landing pages, conversion tracking, and attribution are part of our work because paid search depends on them. Everything else is someone else’s specialty.
- General SEO or content marketing retainers
- Website design and development as a standalone service
- Social media management
- Advertising for industries other than law
- Buying or reselling shared leads
Want the detail on ongoing management or the audit?
Your next client may already be searching
Get More FromEvery LegalSearch.
If your law firm is investing in Google Ads — or preparing to launch — a focused, measurable PPC strategy can help you understand where the opportunities are and how to pursue them.
PPC strategy request
~2 minutes