Insights

Legal PPC, explained plainly.

Working notes on how Google Ads behaves in legal markets — written for attorneys, firm administrators, and marketing leads who want to understand the decisions behind a well-run account.

3 articles

Measurement7 min readOctober 27, 2026What Should Count as a Conversion in a Law Firm Google Ads Account?How to define conversions for legal PPC: calls, forms, duration thresholds, primary vs. secondary actions, and offline conversions for qualified leads.
Search Intent6 min readJune 2, 2026Negative Keywords for Law Firms: A Framework, Not a ListNegative keywords for law firms: common irrelevant legal searches, shared lists, match types, and the risk of over-excluding in Google Ads.
Choosing a Partner6 min readJanuary 13, 2026Questions to Ask Before Hiring a Law Firm PPC AgencyWhat to ask a law firm PPC agency before signing: account ownership, reporting, conversion definitions, contract terms, and how results are measured.

Articles are general educational information about advertising. They are not legal advice, and attorney advertising rules vary by jurisdiction.

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